It's a preowned item in good condition and includes all the pages. It may have some general signs of wear and tear, such as markings, highlighting, slight damage to the cover, minimal wear to the binding, etc., but they will not affect the overall reading experience.

Bestandsnummer des Verk�ufers 0077861051-11-1

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Bibliografische Details

Titel: Marketing Management: Knowledge and Skills, 11th Edition
Verlag: McGraw-Hill Education (edition 11th)
Erscheinungsjahr: 2012
Sprache: Englisch
ISBN-10: 0077861051
ISBN-13: 9780077861056
Einband: Hardcover
Auflage: 11th.
Zustand: Good

�ber diesen Titel

Inhaltsangabe

Marketing Management, 11e, is a text and casebook written by Peter and Donnelly. It is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students knowledge of marketing management and to advance their skills in developing successful marketing strategies. The six stage learning approach is the focus of the text. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout.

�ber die Autorinnen und Autoren

J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.

James H. Donnelly, Jr. Is the Turner Professor in the College of Business and Economics, Univ. of Kentucky. Research areas include marketing and banking.

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