Marketing Lessons from the Grateful Dead

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: Descubre las innovaciones clave del enfoque de The Grateful Dead que puedes aplicar a tu negocio. Aprende cómo hacer de tus fans socios iguales en tu viaje, 'perder el control' para ganar, crear una lealtad apasionada y experimentar el tipo de ganancias de marketing que no se desvanecerán. Este libro, escrito por los gurús del marketing y fanáticos de toda la vida de Deadheads, David Meerman Scott y Brian Halligan, te brinda las innovaciones clave del enfoque de Dead que puedes aplicar a tu negocio. EAN: 9780470900529 Tipo: Libros Categoría: Negocios y Economía Título: Marketing Lessons from the Grateful Dead Autor: David Meerman Scott| Brian Halligan Editorial: Wiley Idioma: en Páginas: 192 Formato: tapa dura. Bestandsnummer des Verkäufers Happ-2024-04-08-dcc19b14

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David Meerman Scott (WebInkNow.com; Lexington, MA) is a marketing strategist, keynote speaker, seminar leader, and bestselling Wiley author. In his consulting work, David specializes in using online content to market and sell products and services to customers worldwide. He has presented at industry conferences and events in over 20 countries on 4 continents. As an award-winning marketer and writer, Scott has developed online marketing programs responsible for selling well over one billion dollars of products and services. Scott is an instructor for the Pragmatic Marketing's Effective Marketing Programs seminar that shows participants how to develop a convincing plan for anything from a single campaign to a strategic go-to-market initiative.

Brian Halligan (hubspot.com/bhalligan; Cambridge, MA) is co-founder and CEO of HubSpot, Inc., an Internet marketing company dedicated to helping small businesses leverage the Internet to "get found" by qualified prospects and convert more of them into leads and customers. His blog, blog.hubspot.com, ranks as one of the world's top 100 marketing blogs, according to AdAge Magazine. Brian is a frequent lecturer at MIT and Harvard Business School on the science of selling and marketing. He also frequently speaks at conferences, such as the New Marketing Summit, Search Engine Strategies, and the Inbound Marketing Summit.