Marketing Leadership in Hospitality: Foundations and Practices
Lewis, Robert C., Chambers, Richard E.
ISBN 10: 0471332704 ISBN 13: 9780471332701
Verlag: Wiley, 2000
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Hardcover
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Beschreibung
Beschreibung:
Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Bestandsnummer des Verkäufers 00100134645
Inhaltsangabe:
Marketing is the strongest weapon there is for surviving in the hospitality world today. This book helps both students and professionals to make the necessary connection between hospitality businesses and their consumers. A separate chapter on marketing research, plus new case studies and examples, help bring this new edition straight to the cutting edge of hospitality marketing.
Über die Autorin bzw. den Autor: ROBERT C. LEWIS, PhD, is Professor Emeritus, University of Massachusetts—Amherst. He is the author of Cases in Hospitality Marketing and Management, Second Edition, and Cases in Hospitality Strategy and Policy, both published by Wiley. RICHARD E. CHAMBERS, MBA, is Vice President of Marketing at HRI Companies, the parent company of Leading Hotels of the World and Prima Hotels, based in New York City.
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Bibliografische Details
Titel: Marketing Leadership in Hospitality: ...
Verlag: Wiley
Erscheinungsdatum: 2000
Einband: Hardcover
Zustand: Very Good
Auflage: 3. Auflage