Marketing: An Introduction, Global Edition. Dieser Artikel ist nicht verfügbar.
Kotler, Philip, Opresnik, Marc, Armstrong, Gary
Sprache: Englisch
Verlag: Pearson Education, Limited, 2019
- Softcover
- Gebraucht
Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes KönigreichBetter World Books Ltd
Verkäufer:in bei ZVAB seit 13. Oktober 2008
Zustand: Gebraucht - Gut
EUR 10,12
Artikelbeschreibung des Verkäufers
Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Bestandsnummer des Verkäufers 38884390-6
- Titel
- Marketing: An Introduction, Global Edition
- Autor
- Kotler, Philip, Opresnik, Marc, Armstrong, Gary
- Verlag
- Pearson Education, Limited
- Erscheinungsjahr
- 2019
- Zustand
- Very Good
- Einband
- Softcover
- Sprache
- Englisch
- ISBN-10
- 1292294868
- ISBN-13
- 9781292294865
- Artikelgewicht
- 2,932 Pfund
- Abmessungen
- N/A
For undergraduate principles of marketing courses.
Marketing: An Introduction shows students how customer value -- creating it and capturing it -- drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Through updated company cases, Marketing at Work highlights, and revised end-of-chapter exercises, students are able to apply marketing concepts to real-world company scenarios.
„Inhaltsangabe“ gehört möglicherweise zu einer anderen Auflage dieses Titels.