Marketing : An Introduction, Global Edition. Dieser Artikel ist nicht verfügbar.
Kotler, Philip, Armstrong, Gary
502 Bewertungen von Goodreads
Sprache: Englisch
Verlag: Pearson Education, Limited, 2016
- Softcover
- Gebraucht
Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes KönigreichBetter World Books Ltd
Verkäufer/-in mit 5 Sternen
Verkäufer:in bei ZVAB seit 13. Oktober 2008
Nicht verfügbar
Softcover
Zustand: Gebraucht - Befriedigend
EUR 8,08
Artikelbeschreibung des Verkäufers
Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Bestandsnummer des Verkäufers 41055523-20
- Titel
- Marketing : An Introduction, Global Edition
- Autor
- Kotler, Philip, Armstrong, Gary
- Verlag
- Pearson Education, Limited
- Erscheinungsjahr
- 2016
- Zustand
- Good
- Einband
- Softcover
- Sprache
- Englisch
- ISBN-10
- 1292146508
- ISBN-13
- 9781292146508
- Auflage
- 13th.
- Artikelgewicht
- 2,91 Pfund
- Abmessungen
- N/A
For undergraduate courses on the principles of marketing.
An Introduction to the World of Marketing Using a Proven, Practical, and Engaging Approach, Marketing: An Introduction shows students how customer value - creating it and capturing it - drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package.
The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices.
Pearson MyLab Marketing is not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID.
Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.
Pearson Pearson MyLab Marketing is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.
An Introduction to the World of Marketing Using a Proven, Practical, and Engaging Approach, Marketing: An Introduction shows students how customer value - creating it and capturing it - drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package.
The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices.
Pearson MyLab Marketing is not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID.
Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.
Pearson Pearson MyLab Marketing is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.
„Inhaltsangabe“ gehört möglicherweise zu einer anderen Auflage dieses Titels.