Marketing: An Introduction. Dieser Artikel ist nicht verfügbar.
Sprache: Englisch
Verlag: - -, 2012
- Softcover
- Gebraucht
Anbieter: Bahamut Media, Reading, Vereinigtes KönigreichBahamut Media
Verkäufer:in bei ZVAB seit 15. August 2012
Zustand: Gebraucht - Gut
EUR 4,14
Artikelbeschreibung des Verkäufers
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Bestandsnummer des Verkäufers 6545-9780273762607
- Titel
- Marketing: An Introduction
- Autor
- -
- Verlag
- - -
- Erscheinungsjahr
- 2012
- Zustand
- Very Good
- Einband
- paperback
- Sprache
- Englisch
- ISBN-10
- 0273762605
- ISBN-13
- 9780273762607
- Auflage
- 2. Auflage
Marketing: An Introduction is your clear, comprehensive and concise guide to the key ideas in marketing, focusing on how to deliver improved customer value in order to achieve marketing success.
The second European edition of this classic text has been updated with the latest ideas in marketing and with numerous new European marketing examples and case studies. The authors prompt students to discover the concepts of marketing and translate them into real commercial practice for themselves.
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Über die Autorin bzw. den Autor
Gary Armstrong is Crist W. Blackwell Distinguished Professor Emeritus of Undergraduate Education in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill.
Philip Kotler is S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management, Northwestern University.
Ross Brennan is Reader in Marketing at the University of Hertfordshire Business School
Michael Harker is Lecturer in Marketing at University of Strathclyde Business School, Glasgow.
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