Marketing: An Introduction

Armstrong, Gary; Kotler, Philip

ISBN 10: 0131865919 ISBN 13: 9780131865914

Verlag: Pearson College Div (edition 8th), 2006

Sprache: Englisch

Gebraucht Zustand: Good Softcover

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Bibliografische Details

Titel: Marketing: An Introduction

Verlag: Pearson College Div (edition 8th)

Erscheinungsdatum: 2006

Einband: Paperback

Zustand: Good

Auflage: 8th.

�ber diesen Titel

Inhaltsangabe:

Book by Armstrong Gary Kotler Philip

Rese�a del editor:

How do we get you moving? By placing you--the customer--in the driver's seat. Marketing introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy. Fasten your seatbelt. Your learning journey starts here! www.prenhall.com/kotler

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