The Marketing Gurus: Lessons from the Best Marketing Books of All Time
Murray, Chris; Soundview Executive Book Summaries Eds.
ISBN 10: 1591845920 ISBN 13: 9781591845928
Verlag: Portfolio, 2013
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Beschreibung
Beschreibung:
Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. Bestandsnummer des Verkäufers U13K-00300
Inhaltsangabe:
Indispensable summaries of the best marketing books of our time
Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Focused, insightful, and practical, Soundview’s summaries have been acclaimed as the definitive selection service for the sophisticated business book reader.
Now Soundview is bringing together summaries of seventeen essential marketing classics in a single volume that include one all-new, previously unpublished summary. Here is just about everything you ever wanted to know about marketing. The Marketing Gurus distills thousands of pages of powerful insights into less than three hundred, making it an ideal resource for busy professionals and students.
Who are the gurus? They include:
• Guy Kawasaki on How to Drive Your Competition Crazy
• Geoffrey Moore on marketing high technology, in Crossing the Chasm.
• Jack Trout on how companies can help their products stand above the crowd, in Differentiate or Die.
• Regis McKenna on the changing role of the customer, in the classic Relationship Marketing.
• Philip Kotler on the concept of Lateral Marketing, which helps companies avoid the trap of market fragmentation.
• Seth Godin on how to create a Purple Cow that will take off through word of mouth.
• Lisa Johnson and Andrea Learned on marketing to women in Don’t Think Pink.
The collective wisdom contained in The Marketing Guru can help any marketer on his or her journey to becoming a marketing guru.
www.summary.com
Über die Autorin bzw. den Autor:
Chris Murray is the former editor in chief of Soundview Executive Book Summaries, a subscription service that summarizes the best, more influential business books every year. He lives near Philadelphia, Pennsylvania, where he currently writes and edits business books.
Visit www.summary.com for more information.
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Bibliografische Details
Titel: The Marketing Gurus: Lessons from the Best ...
Verlag: Portfolio
Erscheinungsdatum: 2013
Einband: Softcover
Zustand: Good
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The Marketing Gurus : Lessons from the Best Marketing Books of All Time
Verlag:
Penguin Publishing Group, 2013
ISBN 10: 1591845920
ISBN 13: 9781591845928
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Softcover
Anbieter: Better World Books, Mishawaka, IN, USA
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Zustand: Good. Reprint. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Artikel-Nr. GRP97705333
Beispielbild für diese ISBN
The Marketing Gurus : Lessons from the Best Marketing Books of All Time
Verlag:
Penguin Publishing Group, 2013
ISBN 10: 1591845920
ISBN 13: 9781591845928
Gebraucht
Softcover
Anbieter: Better World Books: West, Reno, NV, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. Reprint. Used book that is in clean, average condition without any missing pages. Artikel-Nr. 12515472-6
Beispielbild für diese ISBN
The Marketing Gurus : Lessons from the Best Marketing Books of All Time
Verlag:
Penguin Publishing Group, 2013
ISBN 10: 1591845920
ISBN 13: 9781591845928
Gebraucht
Softcover
Anbieter: Better World Books, Mishawaka, IN, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Very Good. Reprint. Used book that is in excellent condition. May show signs of wear or have minor defects. Artikel-Nr. 16232126-6
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The Marketing Gurus: Lessons from the Best Marketing Books of All Time
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Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Artikel-Nr. G1591845920I3N00
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The Marketing Gurus: Lessons from the Best Marketing Books of All Time
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