Marketing Greatest Hits: A Masterclass in Modern Marketing Ideas

"A very handy at-a-glance collection of summaries from the works of other business gurus."
Rita Clifton, Chairman, Interbrand

"Reading these ultra-pithy summaries makes you wonder why all business books aren't one page long."
Marie Petts, Management Development Manager, News International

"This is brilliant. It not only provides a view of content and a critique of the books but it also allows the reader to suggest they have read and understood them. I will be taking advantage of the opportunity and extensively!"
Jim Marshall, Director, Aegis