The Marketing Game! (with student CD ROM)
Charlotte Mason; Perreault, Jr., William
ISBN 10: 0072513802 ISBN 13: 9780072513806
Verlag: McGraw-Hill/Irwin, 2001
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Beschreibung
Beschreibung:
Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less. Bestandsnummer des Verkäufers G0072513802I2N00
Inhaltsangabe:
The Marketing Game is a competitive marketing strategy simulation that allows students the opportunity to apply their marketing knowledge in a fun and interesting way. The Marketing Game is applicable for all areas of Marketing and all levels because the game is not based on just one simulation. Rather it is based on several simulations with one integrated framework. The instructor can decide the level of complexity by selecting the number of decision areas a student is forced to consider, thus making the game equally applicable for a first year Principles student and a Graduate student. The instructor can also “set up” or adjust the marketing environments in the simulation to meet specific learning or teaching objections, and can decide if students will compete in groups against each other, or simply against themselves. The Marketing Game is based on realistic marketing and realistic marketing relationships, and allows for maximum flexibility.
Über die Autorin bzw. den Autor: William D. Perreault, Jr. is Kenan Professor of Business Emeritus at the University of North Carolina. He is the recipient of the two most prestigious awards in his field: the American Marketing Association Distinguished Educator Award and the Academy of Marketing Science Outstanding Educator Award. He was also selected for the Churchill Award. He was editor of the Journal of Marketing Research and has been on the review board of the Journal of Marketing and other journals as well.
Dr. Perreault has been recognized for innovations in marketing education, and at UNC he has received several awards for teaching excellence. His books include two other widely used texts: Basic Marketing and The Marketing Game! He is a past President of the American Marketing Association Academic Council, and he served as chair of an advisory committee to the U.S. Census Bureau and trustee of the Marketing Science Institute. He has also worked as a consultant to various organizations.
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Bibliografische Details
Titel: The Marketing Game! (with student CD ROM)
Verlag: McGraw-Hill/Irwin
Erscheinungsdatum: 2001
Einband: Paperback
Zustand: As New
Zustand des Schutzumschlags: No Jacket
Auflage: 3. Auflage
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The Marketing Game! (with student CD ROM)
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Zustand: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Artikel-Nr. Z1-W-028-02449
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The Marketing Game! (with student CD ROM)
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Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR001657329
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The Marketing Game! with Student CD-ROM
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Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780072513806. Artikel-Nr. 9565279
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The Marketing Game! with Student CD-ROM
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Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780072513806. Artikel-Nr. 9565280
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The Marketing Game! (with student CD ROM)
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Paperback. Zustand: Very Good. The Marketing Game! (with student CD ROM) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 7719-9780072513806
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The Marketing Game! (with student CD ROM)
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Paperback. Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 6545-9780072513806
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The Marketing Game!
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Zustand: Very Good. 3 Edition. Used book that is in excellent condition. May show signs of wear or have minor defects. Artikel-Nr. 3098381-6
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The Marketing Game!
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Zustand: Good. 3 Edition. Used book that is in clean, average condition without any missing pages. Artikel-Nr. 3098380-6
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The Marketing Game! (with student CD ROM)
Verlag:
McGraw-Hill/Irwin (edition 3), 2001
ISBN 10: 0072513802
ISBN 13: 9780072513806
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Paperback
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Paperback. Zustand: Fair. 3. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way. Artikel-Nr. 0072513802-7-1
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The Marketing Game!
Verlag:
McGraw-Hill Irwin, NEW YORK, 2002
ISBN 10: 0072513802
ISBN 13: 9780072513806
Gebraucht
Softcover
Anbieter: Biblioteca di Babele, Tarquinia, VT, Italien
Verkäuferbewertung 5 von 5 Sternen
Zustand: OTTIMO USATO. IIIED. INGLESE Edizione inglese, libro di marketing a cui manca il CD-Rom menzionato sulla copertina, volume brossurato in cartoncino lucido segnato da marginali mende da manipolazione. Anche le carte interne appaiono in ottime condizioni, ben salde alla cerniera, tonalità avorio ossidato. N. pag. 99. Artikel-Nr. KNS0308
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