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The Marketing Game How the World's Best Companies Play to Win

Schulz, Eric

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ISBN 10: 1580622224 / ISBN 13: 9781580622226
Verlag: Holbrook (MA) Admas Media Corporation, 1999
Gebraucht Zustand: gut
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Beschreibung

gr. 8°, 290 S., Opappbd., ill. Oumschl., zahlreiche Tabellen und Illustrationen, neuwertig, sehr guter Zustand, Hardcover, As New Englisch. Buchnummer des Verkäufers ÖKO154

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Bibliografische Details

Titel: The Marketing Game How the World's Best ...

Verlag: Holbrook (MA) Admas Media Corporation

Erscheinungsdatum: 1999

Zustand: gut

Zustand des Schutzumschlags: Dust Jacket Included

Über diesen Titel

Inhaltsangabe:

If you've ever suspected your competition knew something you didn't, you were probably right. But not anymore. The Marketing Game breaks the code of silence to teach you the covert strategies and secrets of the world's most savvy marketers.Whether you own a small delicatessen or are employed at a multi-national corporation, The Marketing Game will work for you. You'll learn in a clear and straightforward way how easy it can be to outsmart your competitor.It's packed with new marketing revelations, including: -- Brainstorming techniques proven to be five times more effective at getting great results-- Product positioning and branding strategies that will create competitive advantage-- The Six Deadly Sins of Advertising, revealing traps to avoid when communicating with consumers-- Consumer promotions based on The Three Ingredients of Great Promotions-- The Big Bang Theory for creating sensational special events and promotions

From the Author:

The Marketing Game can be used successfully by anyone, from a small deli operator to a brand marketer in a multinational corporation. Its written in a way thats easy to understand and is focussed on sharing ideas that you can start using today to improve your business results. The Marketing Game takes its point of view from the person who actually has to do the marketing the person in the trenches and helps he or she to do it better.

As I researched before writing The Marketing Game, I found that most marketing books fall into one of two categories either they are written by a CEO or Chief Marketing Officer, telling stories of WHAT theyd done to be successful but lacked specific information on HOW they did it; or they are authored by a business school professor / academic, heavily laden with theories and analysis, but short on practical application. The Marketing Game bridges the gap by not only recounting real-life success stories, but then relating how it was done, why it was done, and the thinking behind it so that others can replicate success.

Many people think that big, successful companies found their prosperity by having big budgets, buying their way to the top. Not true. Great companies are successful because they are smarter than their competitors. Ive been incredibly blessed to have had the opportunity to work at three of the worlds best marketing companies Procter & Gamble, Disney, and Coca-Cola. Each had some of the best and brightest marketing minds in the world working on their businesses, and they found unique ways of marketing their wares that they just dont teach you in business school. I wrote The Marketing Game to share the strategies, tactics and insights Id both developed and learned while working for these great companies, insights that if applied, can improve anyones and any companies marketing abilities.

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