This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9781403940971.

Bestandsnummer des Verk�ufers 9249168

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Bibliografische Details

Titel

Marketing and Financial Management: New Economy - New Interfaces

Verlag

Palgrave Macmillan

Erscheinungsjahr

2005

Sprache

Englisch

ISBN-10

1403940975

ISBN-13

9781403940971

Einband

Softcover

Zustand

Good

Gewicht

700 Gramm

Verk�uferkataloge

Business

�ber diesen Titel

Inhaltsangabe

This text explores in great depth marketing decisions that have implications for financial management. The emphasis on the financial management side of marketing makes the book relevant to a wide variety of advanced undergraduate and postgraduate courses. The book illustrates, uniquely, the interface between finance and management and, in particular, how strategic marketing decisions affect a company's financial management in terms of sales volume, profitability, return on investment and other indices of performance.

�ber die Autorin bzw. den Autor

DAVID WALTERS is Professor of Management at the Sydney Graduate School of Management in Sydney, Australia. Prior to joining SGSM he was head of the Business Studies Department in the Division of Economic and Financial Studies at Macquarie University. He has published fourteen textbooks in business and marketing subjects and has acted as a consultant for a number of international companies including Harrods, Laura Ashley, Tesco and Marks and Spencer.

MICHAEL HALLIDAY is Professor of Management at the Sydney Graduate School of Management, Australia. Prior to joining SGSM he was with the Macquarie Graduate School of Management and before that was Head of the School of Marketing at the University of Technology, Sydney. Before academic life he worked in marketing with Cadbury-Schweppes in the United Kingdom. He has published widely in international academic journals and is the co-author of three books.

��ber diesen Titel� kann sich auf eine andere Ausgabe dieses Titels beziehen.

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