Marketing

David Mercer

Verlag: Blackwell, 1996
ISBN 10: 0631196382 / ISBN 13: 9780631196389
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Please note that at 1.1Kg. this book will require additional postage outside of the UK. For more photos or information, use the «Ask Bookseller» button and I'll be pleased to help. The book is in stock and ships from the rustic nirvana of Peasedown St. John, near Bath, England from a long-established bookseller - guaranteed by my reputation and the UK Distance Selling Act. Remember! BUYING THIS BOOK means my Jack Russells get their supper! Condition :: Buchnummer des Verkäufers

Über diesen Titel:

Inhaltsangabe: Since it was published, Marketing has established itself as a first choice text for marketing undergraduates, MBA students and those taking professional examinations. Marketing is exceptionally easy to use, is comprehensive, international, up-to-date and innovative. It represents a significant breakthrough in the teaching of marketing and is one of the key texts of the discipline.

From the Back Cover: The second edition of this widely adopted text is a complete guide to the entire discipline of marketing, including the latest developments in areas such as:


  • Category management.

  • Database marketing.

  • Loyalty Schemes.

  • Marketing investment.

  • Relationship marketing.

The structure has been simplified so that the length of time to study all the material in the book has now been reduced by a quarter. The text is clearly structured in a modular fashion so that only the material needed for the specific course being studied need be referred to. The emphasis is on learning, rather than on reading, using well-tried distance learning techniques.
Competitively prices, Marketing is designed as a first choice text for marketing undergraduates, MBA students and those taking professional examinations.

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Bibliografische Details

Titel: Marketing
Verlag: Blackwell
Erscheinungsdatum: 1996
Einband: Paperback
Zustand: Very Good.

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David Mercer
Verlag: Blackwell (1996)
ISBN 10: 0631196382 ISBN 13: 9780631196389
Gebraucht Paperback Anzahl: 1
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Buchbeschreibung Blackwell, 1996. Paperback. Buchzustand: Very Good. Please note that at 1.1Kg. this book will require additional postage outside of the UK. Second Edition. 560pp. Index. Size: 4to Crown (9¾" x 7½") For more photos or information, use the «Ask Bookseller» button and I'll be pleased to help. The book is in stock and ships from the rustic nirvana of Peasedown St. John, near Bath, England from a long-established bookseller - guaranteed by my reputation and the UK Distance Selling Act. Remember! BUYING THIS BOOK means my Jack Russells get their supper! Condition :: Artikel-Nr. 135971

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