Titel: Marketing in Customer Technology Environments: Prospective Customers and Magical Worlds
Verlag: Emerald Publishing Limited
Erscheinungsjahr: 2020
Sprache: Englisch
ISBN-10: 1839096012
ISBN-13: 9781839096013
Einband: Hardcover
Zustand: New

�ber diesen Titel

Inhaltsangabe

New customer technology environments are magical worlds. With the rise of virtual reality, augmented reality, the internet of things and more, customers are more engaged, more involved, and easier to reach than ever ; while being inundated with increasing amounts of marketing material. How can you market effectively using these new CTEs? Providing an accessible description of these new, emerging technologies, along with novel frameworks with which to apply them, marketing expert Devanathan Sudharshan offers a straightforward guide to leveraging CTEs. Laden with examples to make the discussion vivid for readers and excite their imaginations, Sudharshan covers decision making in CTEs, mixed reality technologies and enabling technologies. CTEs are still emerging, and their business impact is yet to be measured. This exciting investigative text offers students, practitioners and researchers the chance to learn about these technologies, see the possibilities of their impacts, and their growing applications for the world.

�ber die Autorin bzw. den Autor

Devanathan Sudharshan is Professor Emeritus at the University of Kentucky's Gatton College of Business and Economics where he held the James and Diane Stuckert BS/MBA Endowed Chair from 2011-2018 and served as Dean from 2003-2011. Prior to his positions at the University of Kentucky he was a Professor of Business Administration at the University of Illinois at Urbana-Champaign where he had also served as Associate Dean, Planning.

��ber diesen Titel� kann sich auf eine andere Ausgabe dieses Titels beziehen.

Anbieterinformationen

We carry a comprehensive range of out of print and rare books.

Zur Homepage des Verk�ufers

Unternehmensdaten des Verk�ufers

Kennys Bookshops and Art Galleries Limited
Liosban Industrial Estate, Tuam Road, Galway, GY, Ireland

Gesch�ftsbedingungen und Versandinformationen

Verkaufsbedingungen

We guarantee the condition of every book as it's described on the Abebooks websites.

If you're dissatisfied with your purchase (Incorrect Book/Not as Described/Damaged) or if the order hasn't arrived, you're eligible for a refund within 30 days of the estimated delivery date.

For any queries please use the contact seller link or send an email to books@kennys.ie

Conor Kenny

Widerrufsbelehrung

Versandbedingungen

All books securely packaged. Some books ship from Ireland.

Versandkosten innerhalb von USA

Versandkosten innerhalb von USA
Bestellmenge	14 bis 20�Werktage	13 bis 14�Werktage
Erster Artikel	EUR 8.94	EUR 17.89

Die Versandzeiten werden von den Verk�uferinnen und Verk�ufern festgelegt. Sie variieren je nach Versanddienstleister und Standort. Sendungen, die den Zoll passieren, k�nnen Verz�gerungen unterliegen. Eventuell anfallende Abgaben oder Geb�hren sind von der K�uferin bzw. dem K�ufer zu tragen. Die Verk�uferin bzw. der Verk�ufer kann Sie bez�glich zus�tzlicher Versandkosten kontaktieren, um einen m�glichen Anstieg der Versandkosten f�r Ihre Artikel auszugleichen.