Marketing Culture of Finnish Research Libraries. An Analysis of Marketing Attitude, Knowledge and Behaviour.

Beschreibung

285 Seiten / Pages , graph. Darst., Zustand: Exemplar in gutem Zustand, Ränder und / oder Cover etwas berieben. Marketing Culture of Finnish Research Libraries. An Analysis of Marketing Attitude, Knowledge and Behaviour. Why are some libraries more market oriented than others? The dissertation answers this question by examining the pertinent issues underlying the marketing culture of Finnish research libraries and the library management's awareness of modern marketing theories and practices. The directors and consumers of 33 academic and special libraries participated as respondents in this study. The dissertation shows that a genuine marketing culture of a library represents a synthesis of specific marketing attitudes, knowledge and of certain practices which lead to superior service performance. Three kinds of marketing cultures were found: the strong- the high fliers; the medium- the brisk runners; and the weak- the slow walkers. These marketing cultures are explained by analysing the libraries' marketing attitudes, knowledge, and behaviour permeating their organizations. 6-11 ISBN 9517652828 Sprache: Englisch Gewicht in Gramm: 696.

Bestandsnummer des Verkäufers 137064

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Bibliografische Details

Titel

Marketing Culture of Finnish Research Libraries. An Analysis of Marketing Attitude, Knowledge and Behaviour.

Verlag

Abo Akademi University Press

Erscheinungsjahr

2005

Sprache

Englisch

ISBN-10

9517652828

ISBN-13

9789517652827

Einband

25 cm, Softcover / Paperback ,

Zustand

Gut

Gewicht

696 Gramm

Verkäuferkataloge

• English literature / Englisch / Englischsprachi...