Marketing: A Critical Textbook

Nick Ellis,James Fitchett,Matthew Higgins,Gavin Jack,Ming Lim,Michael Saren,Mark Tadajewski

Verlag: Sage Publications, 2012
ISBN 10: 8132110404 / ISBN 13: 9788132110408
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Written by a team of renowned experts in the field, Marketing: A Critical Textbook is a cutting-edge text that offers a different way for you to look at and understand marketing.The authors successfully use examples and `real world` cases to illustrate and discuss major alternative and critical perspectives, enabling you to constructively question the conventional assumptions, concepts and models with which you are already familiar. Key features - Provides practical and innovative demonstrations of abstract concepts through classroom exercises and individual and group activities. - Includes a glossary of critical marketing terms. - A companion website with an Instructor?s Manual with PowerPoint slides for lecturers and free access to full-text journal articles for students. Marketing: A Critical Textbook will prove a stimulating and engaging read for advanced undergraduate and postgraduate students of Marketing and related topics. Printed Pages: 256. Buchnummer des Verkäufers 89122

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Inhaltsangabe: Written by a team of renowned experts in the field, Marketing: A Critical Textbook is a cutting-edge text that offers a different way for you to look at and understand marketing.The authors successfully use examples and 'real world' cases to illustrate and discuss major alternative and critical perspectives, enabling you to constructively question the conventional assumptions, concepts and models with which you are already familiar. Key features Provides practical and innovative demonstrations of abstract concepts through classroom exercises and individual and group activities. Includes a glossary of critical marketing terms. A companion website with an Instructor s Manual with PowerPoint slides for lecturers and free access to full-text journal articles for students. Marketing: A Critical Textbook will prove a stimulating and engaging read for advanced undergraduate and postgraduate students of Marketing and related topics.

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Titel: Marketing: A Critical Textbook
Verlag: Sage Publications
Erscheinungsdatum: 2012
Einband: Softcover
Zustand: New

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Nick Ellis
Verlag: SAGE Publications Ltd Nov 2010 (2010)
ISBN 10: 1848608780 ISBN 13: 9781848608788
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Buchbeschreibung SAGE Publications Ltd Nov 2010, 2010. Taschenbuch. Buchzustand: Neu. Neuware - Electronic Inspection Copy available for instructors 256 pp. Englisch. Artikel-Nr. 9781848608788

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