ISBN 10: 1412911494 / ISBN 13: 9781412911498
Gebraucht / Anzahl: 0
Bei weiteren Verkäufern erhältlich
Alle  Exemplare dieses Buches anzeigen

Über dieses Buch

Leider ist dieses Exemplar nicht mehr verfügbar. Wir haben Ihnen weitere Exemplare dieses Titels unten aufgelistet.

Beschreibung:

Buchnummer des Verkäufers

Über diesen Titel:

Bewertung (bereitgestellt von Goodreads):
4,5 durchschnittlich
(2 Bewertungen)

Inhaltsangabe: Electronic Inspection Copy available for instructors here

`I see this book as an important addition to the marketing literature. A weakness in critical approaches to marketing is that they are often not made easily accessible to undergraduate students. Chris Hackley has done a wonderful job in producing a rigorous text that remedies this situation and makes critical perspectives accessible to all' - Professor Rob Lawson, University of Otago

 

Does marketing really work for organizations, managers and citizens? How can marketing management be studied and practised critically?

 

This key text introduces the essentials of critical thinking within the field of marketing in easy to read and understandable terms. Integrating critical perspectives with the topics of the typical marketing curriculum, Chris Hackley has produced an indispensable supporting text for upper level, undergraduate and postgraduate Marketing courses. A wide range of issues are covered including:

 

- Historical origins and influences in marketing

- Introduction to the concepts of Critical Theory

- Marketing ?orientation? and the marketing ?mix?

- Critique of marketing principles

- Marketing and strategy

- The role of research in marketing

- Marketing and managerial ideology

- Marketing ethics

 

Each chapter includes Chapter Review questions, Case studies reflecting issues in the chapters, along with supporting case questions and reflections, as well as stimulating practical examples.

 

Inhaltsangabe: This key text introduces the essentials of critical thinking within the field of marketing in easy to read and understandable terms. Integrating critical perspectives with the topics of the typical marketing curriculum Chris Hackley has produced an indispensable supporting text for upper level, undergraduate Marketing courses. Each chapter includes review questions, case studies reflecting issues in the chapters, along with supporting case questions and reflections, and vignettes that cover stimulating practical examples.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Bibliografische Details

Zustand: New

Beste Suchergebnisse beim ZVAB

1.

Chris Hackley
Verlag: SAGE Publications Ltd Mrz 2009 (2009)
ISBN 10: 1412911494 ISBN 13: 9781412911498
Neu Taschenbuch Anzahl: 1
Anbieter
AHA-BUCH GmbH
(Einbeck, Deutschland)
Bewertung
[?]

Buchbeschreibung SAGE Publications Ltd Mrz 2009, 2009. Taschenbuch. Buchzustand: Neu. 244x170x10 mm. Neuware - Electronic Inspection Copy available for instructors 194 pp. Englisch. Artikel-Nr. 9781412911498

Weitere Informationen zu diesem Verkäufer | Frage an den Anbieter

Neu kaufen
EUR 41,69
Währung umrechnen

In den Warenkorb

Versand: EUR 29,50
Von Deutschland nach USA
Versandziele, Kosten & Dauer