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Bestandsnummer des Verk�ufers 6545-9781473760271

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Bibliografische Details

Titel

Marketing Concepts & Strategies

Verlag

Cengage Learning EMEA 30/01/2019

Erscheinungsjahr

2019

Sprache

Englisch

ISBN-10

1473760275

ISBN-13

9781473760271

Einband

Softcover

Zustand

Very Good

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�ber diesen Titel

Inhaltsangabe

Now in its 8th edition, Marketing Concepts and Strategies gives an in-depth insight into the core theories behind modern marketing. It combines the theoretical and practical knowledge of its world class authors to ensure students develop a comprehensive understanding of marketing in the modern world. Updated to include new trends and challenges in the industry and with a diverse range of pedagogical features to help students learn in a variety of ways, the new edition continues to be a comprehensive guide to Marketing.

�ber die Autorinnen und Autoren

Lyndon Simkin is Executive Director of the Centre for Business in Society and Professor of Strategic Marketing in the Faculty of Business and Law, Coventry University, UK.

William M. Pride is Professor of Marketing, Mays Business School, Texas A&M University, USA.

O.C. Ferrell is James T Pursell, Sr. Eminent Scholar in Ethics and Director of the Center for Ethical Organizational Cultures at Auburn University, USA

Sally Dibb is Professor in Marketing and Society, Centre for Business in Society, Coventry University, UK.

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