Marketing Classics 25th Anniversary : A Selection of Influential Articles. Dieser Artikel ist nicht verfügbar.
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Sprache: Englisch
Verlag: Pearson plc, 1994
- Softcover
- Gebraucht
Anbieter: Better World Books, Mishawaka, IN, USABetter World Books
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Verkäufer:in bei ZVAB seit 3. August 2006
Nicht verfügbar
Softcover
Zustand: Gebraucht - Befriedigend
EUR 7,38
Artikelbeschreibung des Verkäufers
Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Bestandsnummer des Verkäufers 5454498-6
- Titel
- Marketing Classics 25th Anniversary : A Selection of Influential Articles
- Autor
- Enis, Ben M.
- Verlag
- Pearson plc
- Erscheinungsjahr
- 1994
- Zustand
- Good
- Einband
- Softcover
- Sprache
- Englisch
- ISBN-10
- 0205159885
- ISBN-13
- 9780205159888
- Artikelgewicht
- 1,933 Pfund
- Abmessungen
- N/A
This 25th-anniversary-edition of "Marketing Classics" represents a culmination of the most important articles published in the field. Each article has been selected for the contribution it has made, and the impact it has had in bringing a new way of thinking into marketing theory and practice. Eleven new articles have been added in such topical areas as marketing ethics, global marketing strategy, service quality and technology diffusion. Articles of enduring interest by noted marketing minds like Wroe Anderson, George Katona, Theodore Levitt, George Day, John Howard, Frederick Webster Jr, Sidney J. Levy, Jagdish Sheth and Philip Kotler are retained. The articles are divided into four parts: "Marketing Philosophy"; "Buyer and Market Behaviour"; "Marketing Strategy"; and "Competitive Marketing Programmes".
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