Marketing Campaign Development: What Marketing Executives Need to Know About Architecting Global Integrated Marketing Campaigns

Mike Gospe

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Sprache: Englisch

Verlag: Happy About, 2008

1600050778 / 9781600050770

  • Softcover
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Anbieter: World of Books (was SecondSale), Montgomery, IL, USAWorld of Books (was SecondSale)

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Verkäufer:in bei ZVAB seit 20. Dezember 2007

Softcover

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Artikelbeschreibung des Verkäufers

This book is a practical, pragmatic how to book designed for hi-tech marketing operations, regional, and corporate marketing leaders at every level. This unique book takes you step-by-step through the disciplined, yet practical, process of architecting truly integrated marketing communications plans that work. In it, you fill find a prescription for building a successful, repeatable campaign development process, including the necessary templates and helpful, practical techniques. This book is your guide that will show you how you can optimize your marketing efforts and achieve an even greater return on your marketing investment. While many of us will recognize a good, well-thought-out marketing campaign when we see one, the single, basic truth about world-class marketing campaign development is that it is easy to say, but hard to do. It is hard to do because we all like to take short-cuts. I hear the lament all too often: I'm over-worked don't have the time to think strategically or Planning is overrated. I just need to get these projects done. As a result, we take short-cuts like ready, fire, aim. Lack of planning is the slippery slope that leads to wasteful marketing. Then one day we get the call from the corner office to come and explain why our marketing efforts did not produce the desired results. Luckily, architecting world-class campaigns is achievable for any marketing team. Successful marketing requires following a disciplined, systematic approach to working cross-functionally and cross-regionally in order to prioritize marketing objectives, design a customer-engaging go-to-market strategy, and execute the plan.…

Bestandsnummer des Verkäufers 00105434873

Titel
Marketing Campaign Development: What Marketing Executives Need to Know About Architecting Global Integrated Marketing Campaigns
Autor
Mike Gospe
Verlag
Happy About
Erscheinungsjahr
2008
Zustand
Good
Einband
Paperback
Sprache
Englisch
ISBN-10
1600050778
ISBN-13
9781600050770

World of Books (was SecondSale)

Montgomery, IL, USA

Verkäufer/-in mit 5 Sternen

Verkäufer:in bei ZVAB seit 20. Dezember 2007

Versandkosten innerhalb von USA

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Erster ArtikelEUR 0,00EUR 9,83
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