Marketing 4.0: Moving from Traditional to Digital

Sprache: Englisch

Verlag: John Wiley & Sons Inc, United States, New York, 2017

1119341205 / 9781119341208

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Artikelbeschreibung des Verkäufers

Marketing has changed foreverthis is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brandand they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today. Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen. Discover the new rules of marketingStand out and create WOW momentsBuild a loyal and vocal customer baseLearn who will shape the future of customer choice Every few years brings a "new" marketing movement, but experienced marketers know that this time its different; it's not just the rules that have changed, it's the customers themselves. Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow. Marketing 4.0 gives you the edge you need to reach them more effectively than ever before. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Bestandsnummer des Verkäufers GOR008502326

Titel
Marketing 4.0: Moving from Traditional to Digital
Autor
Philip Kotler (Kellogg School of Management, Northwestern University, Evanston, IL)
Verlag
John Wiley & Sons Inc, United States, New York
Erscheinungsjahr
2017
Zustand
Very Good
Einband
Paperback
Sprache
Englisch
ISBN-10
1119341205
ISBN-13
9781119341208
Artikelgewicht
431 Gramm
Abmessungen
158.0 x 231.0

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