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Bibliografische Details

Titel: Marketing 2e

Verlag: Wiley-Blackwell 16/01/1996

Erscheinungsdatum: 1996

Einband: Softcover

Zustand: Very Good

Auflage: 2. Auflage

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Inhaltsangabe:

P�ginas:578G�neros:12:KJS:Sales&marketing12:KJSA:AdvertisingSinopsis:

Rese�a del editor:

Since it was published, Marketing has established itself as a first choice text for marketing undergraduates, MBA students and those taking professional examinations. Marketing is exceptionally easy to use, is comprehensive, international, up--to--date and innovative. It represents a significant breakthrough in the teaching of marketing and is one of the key texts of the discipline.

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