Marketing 2.0: Strategies for Closer Customer Relationships

Corbae, G. et al

ISBN 10: 3642055516 ISBN 13: 9783642055515

Verlag: Springer Berlin Heidelberg, 2010

Gebraucht Softcover

Verk�ufer Anybook.com, Lincoln, Vereinigtes K�nigreich Verk�uferbewertung 5 von 5 Sternen

AbeBooks-Verk�ufer seit 22. Dezember 1999

Dieser Artikel ist nicht mehr verf�gbar.

Alle Artikel dieses Verk�ufers anzeigen Ein Kaufgesuch f�r �hnliche Artikel erstellen

Alle Exemplare dieses Buches anzeigen

Beschreibung

This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,350grams, ISBN:9783642055515. Bestandsnummer des Verk�ufers 8486880

Diesen Artikel melden

Inhaltsangabe:

The dynamic changes in the market and the competitive environment demand a reorientation of marketing strategies. Developing and cultivating direct customer relationships and building customer trust are becoming key success factors. With new technologies such as broadband internet and mobile communication, companies are able to create closer dialogs with key customers. This book analyses the enduring changes that the world of marketing is undergoing and presents the four most important new concepts: holistic brand management, customer relationship marketing, real-time marketing, and multi-channel marketing. The text is accompanied by selected case studies from all over the world.

�ber die Autorin bzw. den Autor: Charlotte y Peter Fiell son dos autoridades en historia, teor�a y cr�tica del dise�o y han escrito m�s de sesenta libros sobre la materia, muchos de los cuales se han convertido en �xitos de ventas. Tambi�n han impartido conferencias y cursos como profesores invitados, han comisariado exposiciones y asesorado a fabricantes, museos, salas de subastas y grandes coleccionistas privados de todo el mundo. Los Fiell han escrito numerosos libros para TASCHEN, entre los que se incluyen 1000 Chairs, Dise�o del siglo XX, El dise�o industrial de la A a la Z, Scandinavian Design y Dise�o del siglo XXI.

��ber diesen Titel� kann sich auf eine andere Ausgabe dieses Titels beziehen.

Bibliografische Details

Titel: Marketing 2.0: Strategies for Closer ...
Verlag: Springer Berlin Heidelberg
Erscheinungsdatum: 2010
Einband: Softcover
Zustand: Good

Beste Suchergebnisse beim ZVAB

Foto des Verk�ufers

Marketing 2.0 : Strategies for Closer Customer Relationships

Gerald Corbae

Verlag: Springer Berlin Heidelberg, 2010

ISBN 10: 3642055516 ISBN 13: 9783642055515

Neu Taschenbuch

Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland

Verk�uferbewertung 5 von 5 Sternen

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - The dynamic changes in the market and the competitive environment demand a reorientation of marketing strategies. Developing and cultivating direct customer relationships and building customer trust are becoming key success factors. With new technologies such as broadband internet and mobile communication, companies are able to create closer dialogs with key customers. These new technologies will have far-reaching consequences for marketing, sales and customer service. This book analyses the enduring changes marketing is undergoing and present the four most important new concepts: Holistic brand management, customer relationship marketing, real-time marketing and multi-channel marketing. The text is accompanied by selected case studies from all over the world. Artikel-Nr. 9783642055515

Verk�ufer kontaktieren