Market Segmentation : Using Demographics, Psychographics and Other Niche Marketing Techniques

Weinstein, Art

ISBN 10: 1557384924 ISBN 13: 9781557384928

Verlag: McGraw-Hill Education, 1993

Sprache: Englisch

Gebraucht Zustand: Good Hardcover

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Bibliografische Details

Titel: Market Segmentation : Using Demographics, ...

Verlag: McGraw-Hill Education

Erscheinungsdatum: 1993

Einband: Hardcover

Zustand: Good

Auflage: rev.

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Book by Weinstein Art

Rese�a del editor:

This edition of Market Segmentation includes the key elements that made the first edition the resource for marketing professionals. Its state-of-the-art demographic and psychographic segmentation techniques and case studies are completely updated to reflect the latest data and applications. This expanded edition also covers international market segmentation and database marketing/single source data to help analyze market opportunities. Topics include: the pre-segmented market; physical attributes; statistical software; segmentation resources; developing global market strategies.

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