This updated edition provides managers with a practical guide focused on the particular management needs for research and development in biotechnology and pharmaceutical industries. It offers a way to improve the quality of interactions and creativity output in R&D, with real life case studies to illustrate key points.

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Alice M. Sapienza, a scholar and strategic consultant to biomedical firms, explains the special issues of concern to these firms and some of the pressures on their leadership to invest in and manage R&D resources wisely. She provides a conceptual foundation for understanding the technology life cycle and supplies tools with which the leadership team can.

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Edward Bowditch Ltd
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Legal entity name: Edward Bowditch Ltd
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