Customers who experience world class "knock your socks off service" can become the most loyal customers. But how do you implement and maintain such a service? This title shows managers how.

�ber die Autorin bzw. den Autor

"RON ZEMKE is co-author of the best-selling business book, Service America. Founder and president of Performance Research Associates, he is consultant to both Fortune 500 and small-business clients. He has written nine books, including Stressless Selling (AMACOM).

CHIP R. BELL is a partner at Performance Research Associates, where he focuses on service management consulting and team building. He has written numerous articles and eight books, including Influencing: Marketing the Ideas That Matter and Clients and Consultants."

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Better World Books (https://www.BetterWorldBooks.com) is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised $33 million for libraries and literacy, donated over 32 million books, and reused or recycled more than 397 million books.

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