Green issues have a large impact on how an organization is seen and huge implications for the organization's success, brand values and the sales decisions of consumers towards its products. This thoroughly updated practical book guides the modern organization on how to channel environmental issues to gain competitive advantage. Num Pages: 221 pages, biography. BIC Classification: KJK; KJM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College); (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 239 x 165 x 17. Weight in Grams: 490. . 2006. 2nd. Hardcover. . . . . Books ship from the US and Ireland.

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Bibliografische Details

Titel: Managing Green Issues, Second Edition
Verlag: Palgrave Macmillan
Erscheinungsjahr: 2006
Sprache: Englisch
ISBN-10: 023050003X
ISBN-13: 9780230500037
Einband: Hardcover
Auflage: 2. Auflage
Zustand: New

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The management of environmental or green issues has become a key concern for many companies. Green issues have an enormous influence how an organization is seen and how its reputation is judged, and consequentially it has huge implications for the organization’s success, brand values and the sales decisions of consumers towards its products. This revised and updated book contains much practical advice, with engaging case studies, and will guide the modern organization on how to channel environmental issues to gain competitive advantage.For more information visit the website at www.greenissues.com

�ber die Autorin bzw. den Autor

TOM CURTIN has worked for a number of companies in Public Relations and Corporate Communications. He now runs his own consultancy company, Green Issues, which specializes in the management of green issues, and he is a freelance business writer and journalist. He is a visiting professor at the International Institute for Management Development (IMD) in Switzerland. Tom has also lectured on Public Relations at the Universities of Bournemouth and Brighton.

For more information visit the website at www.curtinandco.com

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