Managing Enterprise Content : A Unified Content Strategy
Rockley, Ann, Cooper, Charles
ISBN 10: 032181536X ISBN 13: 9780321815361
Verlag: Pearson Education, 2012
Gebraucht
Softcover
Verkäufer
Better World Books: West, Reno, NV, USA
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Beschreibung
Beschreibung:
Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Bestandsnummer des Verkäufers 39309738-6
Inhaltsangabe:
Smartphones, eBook readers, and tablet computers like the Apple iPad have forever changed the way people access and interact with content. Your customers expect the content you provide them to be adaptive --responding to the device, their location, their situation, and their personalized needs.Authors Ann Rockley and Charles Cooper provide insights and guidelines that will help you develop a unified content strategy—a repeatable, systematic plan that can help you reach your customers, anytime, anywhere, on any device.This up-to-date new edition of Managing Enterprise Content helps you: Determine business requirements Build your vision Design content that adapts to any device Develop content models, metadata, and workflow Put content governance in place Adapt to new and changed roles Identify tools requirementsWith this book you’ll learn to design adaptable content that frees you from the tyranny of an ever increasing array of devices.
Über die Autorin bzw. den Autor: Ann Rockley, President of The Rockley Group, Inc. has an international reputation for developing XML-based content strategies. She has been instrumental in establishing the field in eContent, content reuse, intelligent content strategies for multi-platform delivery, eBooks, and content management best practices.Charles Cooper, Vice President of The Rockley Group, Inc., has over 20 years of experience in quality assurance and over 15 years of experience in eContent, user experience, taxonomy, workflow design, composition, and digital publishing. He teaches, facilitates modeling sessions and develops taxonomy and workflow strategies.
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Bibliografische Details
Titel: Managing Enterprise Content : A Unified ...
Verlag: Pearson Education
Erscheinungsdatum: 2012
Einband: Softcover
Zustand: Very Good
Auflage: 2. Auflage