Nationally respected brand experts Jerry Wilson and Ira Blumenthal have helped some of the most exceptional companies and individuals in the world perfect their images. In this helpful guide, they provide the same advice, tips, and tools to help you do the same.

Using illuminating examples from successful corporations like Coca-Cola and Starbucks as well as high-profile celebrities like Bono and Oprah, Managing Brand You offers you a start-to-finish guide in which you will learn how to:

conduct a self-analysis,
create a unique identity,
define their objectives,
discover their passions,
create a plan,
put that plan into action,
and monitor their progress.

We all have qualities that shape and influence how the people in our lives see us and how we see ourselves. Wise and insightful, Managing Brand You will help you identify what it is that makes you unique and communicate it in a way that helps you reach your career goals.

�ber die Autorinnen und Autoren

Jerry S. Wilson (Atlanta, GA) is a noted speaker and senior vice president at The Coca-Cola Company.

Ira Blumenthal (Atlanta, GA) is a highly respected brand consultant, author, speaker, and university educator who has counseled high-profile brand clients such as Coca-Cola, Disney, Marriott, Nestl', and American Airlines.

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