The Manager's Guide to Distribution Channels (GENERAL FINANCE & INVESTING)
Gorchels, Linda
ISBN 10: 0071428682 ISBN 13: 9780071428682
Verlag: McGraw Hill, 2004
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Hardback
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Beschreibung
Beschreibung:
The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Bestandsnummer des Verkäufers GOR002144865
Inhaltsangabe:
Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers.
The Manager's Guide to Distribution Channels provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships.
Self-assessment tools combine with real world cases and examples to give managers a non-theoretical, balanced blend of thought-provoking insights and hands-on tactics.
Über die Autorin bzw. den Autor: McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
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Bibliografische Details
Titel: The Manager's Guide to Distribution Channels...
Verlag: McGraw Hill
Erscheinungsdatum: 2004
Einband: Hardback
Zustand: Very Good