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The book has been designed for students appearing for UGC-NET/SLET in Management. The book is very comprehensive and covers almost all possible essay type, analytical/evaluative, definitional and text-based questions on the subject. Many of the questions set in UGC-NET/SLET and various other competitive examinations in the previous years have been used for preparing this book. In spite of our best efforts to cover all possible questions, the paper may contain some questions which are not covered in this book and can be answered only if the candidate has a thorough knowledge of the topics covered in the syllabus. For a thorough and elaborate knowledge of the subject, candidates are advised to read the following books published by Atlantic Publishers and Distributors (P) Ltd. on the subject: (i) Management: Concept, Theory and Practices, S.N. Chand; (ii) Managerial Economics, Arun Kumar and Rachana Sharma; (iii) Organisational Behaviour, S. Fayyaz Ahmad, Nazir Ahmad Gilkar and Javid Ahmad Darzi; (iv) Principles of Business Management, Arun Kumar and Rachana Sharma; (v) Management: Principles, Practices and Techniques, 2nd edition, N.S. Gupta and Alka Gupta; (vi) Human Resource Management, Gurpreet Randhawa; (vii) Financial Management: Theory and Practice, Arun Kumar and Rachana Sharma; (viii) A Practical Approach to Marketing Management, Kujnish Vashisht; (ix) Advanced Business Statistics, Sharad S. Johri and Rajendra Rathore; (x) The Business Economics, K. Rajagopalachar; and (xi) Financial and Management Accounting, C.L. Tyagi and Madhu Tyagi.Contents : Preface; 1. Managerial Economics and Macro-Economics; 2. Organisational Behaviour and Organisational Development; 3. Human Resource Management; 4. Financial Management; 5. Marketing Environment and Export Marketing; 6. Production Management and Operations Research; 7. Corporate Strategy and Managing International Business; 8. Entrepreneurship and Small Enterprises; 9. Ethics and Management System; 1. India?s Foreign Trade and Policy Printed Pages: 579. Buchnummer des Verkäufers 69169
Titel: Management for UGC-NET/SLET and Other ...
Verlag: Atlantic Publishers & Distributors (P) Ltd.