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Bibliografische Details

Titel: Management in Marketing: Basic Principles
Verlag: Financial Times/ Prentice Hall 14/03/1995
Ver�ffentlichungsdatum: 1995
Sprache: Englisch
ISBN-10: 0273607367
ISBN-13: 9780273607366
Bindung: Paperback
Zustand: Very Good

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The text provides an understanding of the basic principles of marketing management and takes an integrated look at the marketing function, placing it in a general management context. It is presented in a user-friendly manner and is designed to operate as a workbook rather than a textbook. Marketing in Management provides a complementary text to John Frain's Introduction to Marketing, and is essential to the LCCIEB syllabus.

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