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This book aims at presenting a systematic knowledge of the management information technology, so that it can be appreciated and understood for application in business and industry. It has a balanced management and technology coverage, which makes the text indispensable for students and professionals. The new and updated fourth edition reflects the present trend prevailing in the information era. It shifts the focus on the information needs of a digital firm for running the business efficiently and effectively. The book continues to have five parts covering the text and comprehensive cases related to MIS. Table of contents Part One: Strategic View Of MIS Chapter 1. Management Information Systems in a Digital Firm Chapter 2. E-Business Enterprise: A Digital Firm Chapter 3. Strategic Management of Business Performance Chapter 4. Information Security Challenges in E-Enterprises Chapter 5. Information Technology: Impact on Society Part Two: Basics Of Management Information Systems Chapter 6. Decision- Making Chapter 7. Information, Knowledge, Business Intelligence Chapter 8. Systems Engineering: Analysis and Design Chapter 9. Development Process of MIS Chapter 10. Strategic Design of MIS Chapter 11. Business Process Re-Engineering(BPR) Part Three: Applications Of Management Information Systems To E-Business Chapter 12. Applications in Manufacturing Sector Chapter 13. Applications in Service Sector Chapter 14. Decision Support Systems and Knowledge Management Chapter 15. Enterprise Management Systems Part Four: Infotech Infrastructure Chapter 16. Technology of Information Systems Chapter 17. United Communications and Networks Chapter 18. Database and Client Server Architecture Chapter 19. Data Warehouse: Architecture to Implementation Chapter 20. E-Business Technology Part Five: Comprehensive Cases On Management Information Systems Case 1. Tata Home Finance Ltd. (A Comprehensive Case Study on MIS) Case 2. Techno-Cases in E-Enterprise Management Case 3. Case Digest of SCM Case 4. FS Square Infotech Ltd.(FSIT) Case 5. Home Land Groceries and Stores(HLGS) Printed Pages: 848. Buchnummer des Verkäufers 20431
Titel: Management Information Systems: Text & Cases
Verlag: Tata McGraw-Hill Education Pvt. Ltd.
Auflage: 4th edition.
Buchbeschreibung Richard D. Irwin;, 1966. gebundene Ausgabe. Buchzustand: Gut. 427 Seiten; Das hier angebotene Buch stammt aus einer teilaufgelösten Bibliothek und trägt die entsprechenden Kennzeichnungen (Rückenschild, Instituts-Stempel.). Schnitt und Einband sind etwas staubschmutzig; Einbandkanten sind leicht bestossen; der Buchzustand ist ansonsten ordentlich und dem Alter entsprechend gut; ENGLISCH! Sprache: Englisch Gewicht in Gramm: 960. Artikel-Nr. 1295699
Buchbeschreibung Richard D. Irwin, Homewood, 1966. 427 Seiten. OLeinen mit goldgeprägtem Titel. Ordnungsgemäß aus einer Universitäts-Bibliothek ausgesondertes Exemplar (Stempel, Rückenschild). Guter Zustand. Size: 23 x 16. Artikel-Nr. 092369
Buchbeschreibung Prentice Hall International series in marketing Case studies Auflage: 0007 (Juli 2001), 2001. Hardcover. Buchzustand: gut. Auflage: 0007 (Juli 2001). e-marketing globalization Asia Pacific Marketing Federation advertising promotion selling public relations sales promotion direct marketing trade shows sponsorship Social Architecture business executives For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and positioning; entry and expansion strategies: marketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy; product decisions; pricing decisions; channels and physical distribution; global advertising; promotion: personal selling, public relations, sales promotion, direct marketing, trade shows, sponsorship; global e-marketing; planning, leading, organizing, and monitoring the global marketing effort; and the future of global marketing. For individuals interested in a career in marketing. "In the seventh edition of his successful text, Warren Keegan offers a unique blend of managerial relevance, up-todate examples and theoretical insight. This text is a pleasure to read for students and practitioners alike. Once again, this edition convincingly demonstrates why Warren Keegan's text stands out from the crowd." — Professor Bodo B. Schlegelmilch, Editor, Journal of International Marketing Chair of International Marketing and Management, Vienna University of Economics and Business Administration "Warren Keegan's new edition of Global Marketing Management will be a classic text, for its scope, breadth, and insights. He takes the reader with ease, clarity and high competence from the fundamentals of Global Marketing Management to the frontiers of Global e-marketing. In a digitizing world, where the globalization of marketing will be increasingly instantaneous and irreversible, Keegan's book, I predict, will be essential reading and an indispensable reference." Howard V. Perlmutter, Ph.D, Emeritus Professor of Social Architecture and Management, The Wharton School "Keegan's Global Marketing Management, Seventh Edition, is an impressive revision of the classic work on global marketing and is without question the world's leading textbook for students and reference for business executives on international and global marketing. Warren Keegan covers everything, from the fundamental concepts; tools and core issues to the contemporary up to the minute 'hot' topics. Keegan is the world's leading 'guru' on Global Marketing and he shares his vast understanding and knowledge in this impressive revision." — Hermawan Kartajaya, Governor, Asia Pacific Marketing Federation "Warren Keegan is to global marketing what Philip Kotler is to marketing. As a student, then as a teacher, Keegan was my hero and there is still no one who comes anywhere near him for depth, excitement, clarity, and vision. This seventh edition is a book that stands head and shoulders above all others. It pushes the state-of-the-art to even new frontiers. For anyone interested in global marketing, whether student, teacher, or practitioner, this book is a must." Professor Malcolm H.B. McDonald, Professor of Marketing Strategy and Deputy Director, Cranfield School of Management This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and po. Artikel-Nr. BN1780