Management of Electronic and Digital Media
Albarran, Alan B.
ISBN 10: 111134437X ISBN 13: 9781111344375
Verlag: Wadsworth, 2012
Gebraucht
Softcover
Verkäufer
Better World Books, Mishawaka, IN, USA
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Beschreibung
Beschreibung:
Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Bestandsnummer des Verkäufers 6199224-6
Inhaltsangabe:
MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 5th Edition, provides the most accurate and current information on the management techniques used in the electronic and digital media industry. Written clearly and concisely, this text covers the most important aspects for future managers in the broadcast, cable, radio, and new media (Web and mobile) industries.
Über die Autorin bzw. den Autor: Alan B. Albarran is the chair of the Department of Radio, Television and Film, as well as the director of the Center for Spanish Language Media at the University of North Texas in Denton, TX. The author/editor of 12 books and former editor of two scholarly journals, Dr. Albarran is internationally recognized as one of the leading scholars in the field of media management and economics. He has presented workshops and seminars in 20 countries and also consults on the media industries. Dr. Albarran's awards include the Broadcast Education Association's Distinguished Scholar Award (2009) and the Journal of Media Economics Award of Honor (2008). He served as the president of the Broadcast Education Association and the Texas Association of Broadcast Educators.
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Bibliografische Details
Titel: Management of Electronic and Digital Media
Verlag: Wadsworth
Erscheinungsdatum: 2012
Einband: Softcover
Zustand: Very Good
Auflage: 5th Edition.