This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9781852521097.

Bestandsnummer des Verk�ufers 9257271

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Bibliografische Details

Titel

Making Customers Count: A Guide to Excellence in Customer Care

Verlag

Management Books 2000 Ltd

Erscheinungsjahr

2001

Sprache

Englisch

ISBN-10

1852521090

ISBN-13

9781852521097

Einband

Softcover

Zustand

Fair

Verk�uferkataloge

Business

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Inhaltsangabe

"Making Customers Count" started as a collection of case studies of companies which had introduced programmes of customer care. But what began as an attempt to identify best practice rapidly became an intensive study of why the majority of customer care schemes go wrong and most importantly, how to ensure that schemes do succeed. This book is a reference for companies seeking to develop or maintain an effective customer care programme. It provides a framework for building customer responsiveness into the day-to-day routines of business, while drawing on the experience - both positive and negative - of a wide range of companies, including: Anglian Windows, Avis UK, Booker Food Services, British Airways, British Gas, Elanco Qualicaps, Four Square, Kwik-Fit Holdings, Marks & Spencer, Mecca Leisure, Mercury Communications, Rank Xerox, Royal Bank of Scotalnd, Woolwich Building Society, and Woolworths.

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