Titel: Madison Avenue Manslaughter: An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining Ad Agencies
Verlag: Lid Publishing
Erscheinungsjahr: 2017
Sprache: Englisch
ISBN-10: 0996943382
ISBN-13: 9780996943383
Einband: Paperback
Auflage: 2. Auflage
Zustand: Very Good
Zustand des Schutzumschlags: No Jacket
Gewicht: 0,78�Pfund

�ber diesen Titel

Inhaltsangabe

The advertising industry has reached a critical, even dangerous point in its development. Agencies are destroying themselves with growing workloads and declining fees, a "recipe for disaster." So what are the logical consequences of the failure to act? For the first time, Michael Farmer offers a solution to avoid this seemingly inevitable disaster. This book offers the world's first effective definition of "the real agency problem." Once the problem is understood, then the author offers corrective solutions.

�ber die Autorin bzw. den Autor

Michael Farmer is Chairman of Farmer & Company LLC, a strategy consulting firm for advertising agencies and advertisers. He graduated from Princeton University and Harvard Business School before working for The Boston Consulting Group and Bain & Company around the world. He has lived and worked in Rio de Janeiro, Lausanne, Munich, Paris, Istanbul and London. He currently resides in New York City.

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