Machine, Platform, Crowd: Harnessing Our Digital Future

McAfee, Andrew; Brynjolfsson, Erik

ISBN 10: 0393254291 ISBN 13: 9780393254297

Verlag: W. W. Norton & Company, 2017

Sprache: Englisch

Zustand: Gebraucht - Gut Hardcover

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Bibliografische Details

Titel

Machine, Platform, Crowd: Harnessing Our Digital Future

Verlag

W. W. Norton & Company

Erscheinungsjahr

2017

Sprache

Englisch

ISBN-10

0393254291

ISBN-13

9780393254297

Einband

Hardcover

Auflage

1751701111.

Zustand

Very Good

Zustand des Schutzumschlags

47140518

Signiert

7/5/2025 7:38:31 AM

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Inhaltsangabe

We live in strange times. A machine plays the strategy game Go better than any human; upstarts like Apple and Google destroy industry stalwarts such as Nokia; ideas from the crowd are repeatedly more innovative than those from corporate research laboratories.

Andrew McAfee and Erik Brynjolfsson know what it takes to master this digital-powered shift: we must rethink the integration of minds and machines, of products and platforms, and of the core and the crowd. The balance now favours the second element of the pair, with massive implications for how we run our companies and live our lives. McAfee and Brynjolfsson deliver a penetrating analysis of a new world and a toolkit for thriving in it. For start-ups and established businesses or for anyone interested in the future, Machine, Platform, Crowd is essential reading.

�ber die Autorinnen und Autoren

Andrew McAfee is the co-director of the MIT Initiative on the Digital Economy and co-author of the best-selling The Second Machine Age and Machine, Platform, Crowd: Harnessing Our Digital Future. He and co-author Erik Brynjolfsson are the only people named to both the Thinkers 50 list of the world’s top management thinkers and the Politico 50 group of people transforming American politics.

Erik Brynjolfsson is the director of the MIT Initiative on the Digital Economy and Schussel Family Professor of Management Science at the MIT Sloan School. He is the author of several best-selling books with co-author Andrew McAfee, and one of the world’s most cited scholars in information systems and economics.

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