MKTG 2.0, 2008 - 2009 Student Edition (with Review Card and Printed Access Card)

Lamb, Charles W.; Hair, Joe F.; McDaniel, Carl

ISBN 10: 0324659806 ISBN 13: 9780324659801

Verlag: South-Western College Pub (edition 2), 2008

Sprache: Englisch

Gebraucht Zustand: Good Softcover

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Bibliografische Details

Titel: MKTG 2.0, 2008 - 2009 Student Edition (with ...

Verlag: South-Western College Pub (edition 2)

Erscheinungsdatum: 2008

Einband: Paperback

Zustand: Good

Auflage: 2.

�ber diesen Titel

Inhaltsangabe:

Book by LambHairMcDaniel

Rese�a del editor:

MKTG 2 delivers exactly what today's students need - and want. How do we know? We asked. Wanting to build upon the success of MKTG we solicited feedback from thousands of students and hundreds of faculty about their experience with MKTG to understand how we might improve upon a winner. The result is MKTG 2. New examples, a more open page design, and even better technology, still delivered at an incredibly low price. A teaching and learning solution unlike any other!

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