Titel: MICROSOFT SECRETS: How the World's Most Powerful Software Company Creates Technology, Shapes Markets, and Manages People
Verlag: Free Press
Erscheinungsjahr: 1995
Sprache: Englisch
ISBN-10: 0028740483
ISBN-13: 9780028740485
Einband: Hardcover
Zustand: Very Good
Zustand des Schutzumschlags: Included

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Drawing on observation, interviews, and confidential data, the authors reveal Microsoft's product development, marketing, and organizational strategies.

�ber die Autorin bzw. den Autor

Michael A. Cusumano teaches strategy and technology management at MIT's Sloan School of Management. He lives in Cambridge, Massachusetts.

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