MANAGING CORPORATE REPUTATION AND RISK :A STRATEGIC APPROACH USING KNOWLEDGE MANAGEMENT. Dieser Artikel ist nicht verfügbar.MANAGING CORPORATE REPUTATION AND RISK :A STRATEGIC APPROACH USING KNOWLEDGE MANAGEMENT

With the collapse of high-profile companies such as Enron and Tyco, worldwide anti-globalization protests, and recent revelations of questionable behavior by financial groups and auditors, corporate behavior has become the highest priority topic for businesspeople, investors, politicians and the public. Yet despite the critical importance of maintaining public and shareholder trust, most corporations make very little formal effort to actively manage the activities that can put their reputation, share price, and customer base at risk. Most corporations officially embrace the concept of Corporate Social Responsibility; but giving money away to local communities or worthy causes will not prevent an ethical disaster. The problem is not social irresponsibility; the problem is a lack of knowledge about what is taking place in the company or at its subcontractor sites. What companies need to be thinking about is not a theoretical construct around Corporate Social Responsibility, or how they can spin public opinion by charitable actions. They need to be thinking about how they can create a practical knowledge and risk management framework in their company that allows them to avoid costly and reputation-damaging behavior in the first place. Ultimately, this comes down to knowledge management. Whether violations of human rights, employment law, or environmental standards - or simply accounting shenanigans - invariably the reason that these activities are not anticipated and avoided is simply that executives and board members do not realize what is happening in the organization, and what the likely implications of actions will be. And the larger the organization, the more extensive that lack of knowledge. The good news is that developing a strategic approach to corporate integrity is neither exceptionally expensive nor particularly difficult. The problem is that companies that are already using sophisticated information tech

Dale Neef is an author and management consultant specializing in strategic corporate policy and knowledge management, and is currently researching the subject of corporate integrity as a Visiting Fellow at The Center for Global Change and Governance at Rutgers University. He has worked for IBM and CSC, and was a fellow at Ernst & Young's Center for Business Innovation, where he helped the firm to develop their knowledge management service line and wrote or edited several books on knowledge management and globalization. Over the past fifteen years he has worked with executives from more than forty companies on strategy development, corporate assessments, and strategic change initiatives. He earned his doctorate from Cambridge University, was a research fellow at Harvard, and along with radio commentary, speaker tours, and frequent contributions to journals, has written or edited numerous books on business, globalization and the changing economy, including: * E-Procurement: From Strategy to Implementation, (New York: Prentice Hall, May, 2001) - the Financial Times/Prentice Hall's 3rd best-selling business book in 2001; * A Little Knowledge Is a Dangerous Thing: Understanding the Global, Knowledge-based Economy, (Boston: Butterworth-Heinemann, 1999) ; * The Economic Impact of Knowledge, Co-editor, (Boston: Butterworth-Heinemann, 1998) ; * The Knowledge-Based Economy, Editor, (Boston: Butterworth-Heinemann, 1997) ; * Enterprise Value in the Knowledge Economy: Measuring Performance in the Age of Intangibles, Co-editor, (OECD/Ernst & Young, 1997) These books have been recommended by the Harvard Business School and have been used as texts for courses at MIT, Birbeck/University of London, the University of Northern Texas, the University of Tennessee and George Mason University.