The Luxury Strategy Break the Rules of Marketing to Build Luxury Brands
Kapferer, Jean-Noël/ Bastien, Vincent
ISBN 10: 1398624268 ISBN 13: 9781398624269
Verlag: Kogan Page Ltd, 2025
Neu
Hardcover
Verkäufer
Revaluation Books, Exeter, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
AbeBooks-Verkäufer seit 6. Januar 2003
Dieser Artikel ist nicht mehr verfügbar.
Beschreibung
Beschreibung:
3rd edition. 440 pages. 9.21x6.14x9.21 inches. In Stock. Bestandsnummer des Verkäufers x-1398624268
Inhaltsangabe:
International best seller, The Luxury Strategy: Break the rules of marketing to build luxury brands, written by two of the world’s leading voices on luxury, Jean-Noël Kapferer and Vincent Bastien, has now cemented its position as the global authority and reference book on luxury business. This book is ideal for senior executives in the luxury markets, entrepreneurs wishing to create a luxury brand, and students studying luxury brands in depth.
The Luxury Strategy defines the differences between premium and luxury products, between a luxury and a fashion strategy, and why one needs to turn established marketing rules upside down to build luxury brands. It provides a rigorous guide for true and long-lasting success in the field of luxury.
Über die Autorinnen und Autoren:
Jean-Noel Kapferer is an internationally recognized thought leader on brands and brand management. An Emeritus professor at HEC Paris, he holds a PhD from Northwestern University (USA) and is an active consultant to many European, Asian and American corporations. He is the author of 12 books, including The New Strategic Brand Management, The Luxury Strategy and Kapferer on Luxury, all published by Kogan Page.
Vincent Bastien is one of the most experienced senior managers in the luxury business. Formerly MD of Louis Vuitton Malletier and CEO of Yves Saint Laurent Parfums, he has held senior posts at some of the world's most prestigious luxury brands. He was also Affiliate Professor at HEC Paris, where he taught Strategy in Luxury.
„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.
Bibliografische Details
Titel: The Luxury Strategy Break the Rules of ...
Verlag: Kogan Page Ltd
Erscheinungsdatum: 2025
Einband: Hardcover
Zustand: Brand New
Auflage: 3. Auflage
Beste Suchergebnisse beim ZVAB
Beispielbild für diese ISBN
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
Anbieter: Books From California, Simi Valley, CA, USA
Verkäuferbewertung 5 von 5 Sternen
hardcover. Zustand: Very Good. Artikel-Nr. mon0003900737
Anzahl: 1 verfügbar
Foto des Verkäufers
The Luxury Strategy Break the Rules of Marketing to Build Luxury Brands
Anbieter: moluna, Greven, Deutschland
Verkäuferbewertung 4 von 5 Sternen
Zustand: New. Artikel-Nr. 2103580586
Anzahl: 1 verfügbar
Foto des Verkäufers
The Luxury Strategy | Break the Rules of Marketing to Build Luxury Brands
Anbieter: preigu, Osnabrück, Deutschland
Verkäuferbewertung 5 von 5 Sternen
Buch. Zustand: Neu. The Luxury Strategy | Break the Rules of Marketing to Build Luxury Brands | Jean-Noël Kapferer (u. a.) | Buch | Einband - fest (Hardcover) | Englisch | 2025 | Kogan Page | EAN 9781398624269 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu. Artikel-Nr. 133185597
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
The Luxury Strategy
Anbieter: PBShop.store UK, Fairford, GLOS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000. Artikel-Nr. FW-9781398624269
Anzahl: 15 verfügbar
Beispielbild für diese ISBN
LUXURY STRATEGY
Anbieter: Speedyhen, London, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: NEW. Artikel-Nr. NW9781398624269
Anzahl: 4 verfügbar
Foto des Verkäufers
The Luxury Strategy
Anbieter: buchversandmimpf2000, Emtmannsberg, BAYE, Deutschland
Verkäuferbewertung 5 von 5 Sternen
Buch. Zustand: Neu. Neuware -International best seller, The Luxury Strategy: Break the rules of marketing to build luxury brands, written by two of the world's leading voices on luxury, Jean-Noël Kapferer and Vincent Bastien, has now cemented its position as the global authority and reference book on luxury business. This book is ideal for senior executives in the luxury markets, entrepreneurs wishing to create a luxury brand, and students studying luxury brands in depth.The Luxury Strategy defines the differences between premium and luxury products, between a luxury and a fashion strategy, and why one needs to turn established marketing rules upside down to build luxury brands. It provides a rigorous guide for true and long-lasting success in the field of luxury. This essential guide rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Prada, Hermès into profitable global brands. It unveils the narrow path to keep growing while remaining exclusive. This revised edition builds upon the content that has made this book a staple of the industry. It includes a new preface by the authors and an updating of key cases. The book concludes with a new chapter that delves into the consequences of the luxification of society, the impact of Artificial Intelligence on the sector as well as other new technologies and explores the need for the luxury industry to serve as exemplars of best practice.Libri GmbH, Europaallee 1, 36244 Bad Hersfeld 472 pp. Englisch. Artikel-Nr. 9781398624269
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: New. In. Artikel-Nr. ria9781398624269_new
Anzahl: Mehr als 20 verfügbar
Beispielbild für diese ISBN
The Luxury Strategy Break the Rules of Marketing to Build Luxury Brands
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Hardcover. Zustand: Brand New. 3rd edition. 440 pages. 9.21x6.14 inches. In Stock. Artikel-Nr. __1398624268
Anzahl: 2 verfügbar
Foto des Verkäufers
The Luxury Strategy : Break the Rules of Marketing to Build Luxury Brands
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Verkäuferbewertung 5 von 5 Sternen
Buch. Zustand: Neu. Neuware - International best seller, The Luxury Strategy: Break the rules of marketing to build luxury brands, written by two of the world's leading voices on luxury, Jean-Noël Kapferer and Vincent Bastien, has now cemented its position as the global authority and reference book on luxury business. This book is ideal for senior executives in the luxury markets, entrepreneurs wishing to create a luxury brand, and students studying luxury brands in depth.The Luxury Strategy defines the differences between premium and luxury products, between a luxury and a fashion strategy, and why one needs to turn established marketing rules upside down to build luxury brands. It provides a rigorous guide for true and long-lasting success in the field of luxury. This essential guide rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Prada, Hermès into profitable global brands. It unveils the narrow path to keep growing while remaining exclusive. This revised edition builds upon the content that has made this book a staple of the industry. It includes a new preface by the authors and an updating of key cases. The book concludes with a new chapter that delves into the consequences of the luxification of society, the impact of Artificial Intelligence on the sector as well as other new technologies and explores the need for the luxury industry to serve as exemplars of best practice. Artikel-Nr. 9781398624269
Anzahl: 2 verfügbar
Beispielbild für diese ISBN
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
Anbieter: Majestic Books, Hounslow, Vereinigtes Königreich
Verkäuferbewertung 4 von 5 Sternen
Zustand: New. Artikel-Nr. 410524147
Anzahl: 3 verfügbar