800-CEO-READ BESTSELLER Featured in Fortune, Harvard Business Review, and Entrepreneur, Go Long is “mandatory reading for the CEOs and boards of all public companies,” according to David M. Rubenstein, co-founder and co-executive chairman of The Carlyle Group. The lifespans of companies are growing shorter each day. Why do some companies thrive and grow, while others fail? Inspired by the CEO Academy
®, the annual off-the-record gathering of chief executives organized by the authors,
Go Long reveals how some of the world’s most prominent business leaders resisted short-term pressures to successfully manage their organizations for the long term, and in turn, aim to create more jobs, more satisfied customers, and more shareholder wealth.
In
Go Long, authors Dennis Carey, Brian Dumaine, Michael Useem, and Rodney Zemmel take you behind-the-scenes to witness the business decisions that are enabling leading organizations to outsmart and outlast the competition.
Why did CEO
Larry Merlo allow
CVS to take a $2 billion hit—on purpose?
- How did former CEO Alan Mulally maneuver Ford’s $48 billion turnaround?
- How did director Maggie Wilderotter and her fellow board members engage top management to embark on an unusual exercise to help Hewlett Packard Enterprise build a long-term strategy?
- Why did former CEO Paul Polman turn back to Unilever’s original mission of leading with a purpose to fuel profits?
- How did former Verizon CEO Ivan Seidenberg convince his investors and board to allow him to make a $150 billion bet?
- How did former CEO George Buckley find a way to address investor calls for 3M to spend less on research and development while still finding a way to innovate?
These leaders argue that a short-term mindset might satisfy investors for this quarter or next, but there’s a heavy price to be paid. Instead, they argue, long-term thinking is your best short-term strategy.
Dennis Carey, a vice chairman of the global executive search firm Korn Ferry, has recruited some of the most successful Fortune 500 CEOs in American business. He is the founder of the CEO Academy, an annual gathering of the nation's top business leaders, and is coauthor of five books including most recently Boards That Lead (with Ram Charan and Michael Useem) and Talent Wins: The New Playbook for Putting People First (with Ram Charan and Dominic Barton). Brian Dumaine is the founder and editor in chief of the New York media company High Water Press and a contributor to Fortune magazine, where for three decades he has held various writing and editing positions, including global editor and assistant managing editor. An award-winning journalist, he has produced investigative pieces as well as articles on leadership, investing, technology, and the environment. He is the author of The Plot to Save the Planet: How Visionary Entrepreneurs and Corporate Titans Are Creating Real Solutions to Global Warming, and is the editor of the book The Greatest Business Decisions of All Time, with a foreword by Jim Collins. Michael Useem is the William and Jacalyn Egan Professor of Management and Faculty Director of the Center for Leadership and Change Management and McNulty Leadership Program at The Wharton School of the University of Pennsylvania. His university teaching includes MBA and executive MBA courses on management and leadership, and his earlier books include The Leader's Checklist, The Strategic Leader's Roadmap (with Harbir Singh), Mastering Catastrophic Risk (with Howard Kunreuther), Fortune Makers: The Leaders Creating China's Great Global Companies (with Harbir Singh, Neng Liang, and Peter Cappelli), and Boards That Lead (with Ram Charan and Dennis Carey). Rodney Zemmel, senior partner at McKinsey and managing partner for New York, Boston, and Stamford, serves clients on growth strategy, performance improvement, and value creation through mergers and acquisitions. He has experience across a range of global industries, with a concentration in healthcare products and services. Beyond healthcare, he leads McKinsey's support for a number of private-equity clients as well as companies in consumer-facing industries.
