Launching Innovation | South African Outlook. Dieser Artikel ist nicht verfügbar.
Sprache: Englisch
Verlag: LAP LAMBERT Academic Publishing, 2012
- Softcover
- Neu

Anbieter: preigu, Osnabrück, Deutschlandpreigu
Verkäufer/-in mit 5 Sternen
AbeBooks-Verkäufer/-in seit 5. August 2024
Nicht verfügbar
Softcover
Zustand: Neu
EUR 66,50
Artikelbeschreibung vom Verkäufer
Launching Innovation | South African Outlook | Oren Dayan | Taschenbuch | 364 S. | Englisch | 2012 | LAP LAMBERT Academic Publishing | EAN 9783844396737 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.
Bestandsnummer des Verkäufers 106177265
- Titel
- Launching Innovation | South African Outlook
- Autor
- Oren Dayan
- Verlag
- LAP LAMBERT Academic Publishing
- Veröffentlichungsjahr
- 2012
- Zustand
- Neu
- Einband
- Taschenbuch
- Sprache
- Englisch
- ISBN-10
- 384439673X
- ISBN-13
- 9783844396737
- Artikelgewicht
- 560 Gramm
- Abmessungen
- 220 x 150 x 23 mm
- Verkäuferkataloge
- Bücher
Sub-Saharan countries are increasingly challenged to introduce high-technology into all their productive processes, as their economic growth and competitiveness depend on this. In this regard, Mr Thabo Mbeki, previous president of South Africa, remarked as follows: “The continuing growth of the global information society, will have profound implications for African countries. Some fear that it will only accelerate the marginalisation of Africa, as the pace of growth accelerates even more and the gap between those who are linked up and those who are not grows larger. Africa's main disadvantage is a function of its underdevelopment in general”. Internationally, Israel is ranked fourth, which South Africa is ranked forty-six among the world’s forty-six leading high-technology hubs. This book seeks to make a contribution to the successful introduction of high-technology products into the South Africa market, by investigating the most effective marketing strategies used by high-technology firms.
„Inhaltsangabe“ gehört möglicherweise zu einer anderen Auflage dieses Titels.
Über die Autorin bzw. den Autor
Oren Dayan (PhD) is a lecturer and researcher in marketing at Nelson Mandela Metropolitan University - Port Elizabeth. He arrived to South Africa from Israel in 2009, where he held positions of major responsibility in business as a Marketing Director. Dr. Dayan is an expert in the fields: Online Marketing and Branding decisions.
„Über diesen Titel“ gehört möglicherweise zu einer anderen Auflage dieses Titels.