The Last American CEO

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Über die Autorin bzw. den Autor: Jason Vines, 56, is an independent communications consultant and author. In late 2014 Waldorf Publishing released his first book What Did Jesus Drive? -- Crisis PR in Cars, Computers and Christianity to critical acclaim. Vines followed that with the hilarious compilation of his satirical posts on the Detroit News political website in Jimmy Hoffa Called My Mom a Bitch! Profiles in Stupidity in 2015.Vines served as the top communications professional for three automakers between 1998 and 2007. He was named Top PR Professional in the auto industry in 1999, 2005 and 2006 by Automotive News, the industry s lead trade publication. He is credited with leading some of the most memorable product launches in the industry including the Chrysler 300, Jeep Grand Cherokee, Dodge Viper and reborn Nissan 350Z. Vines also was the communications chief during some of the biggest crises in automotive history, including claims of sudden unintended acceleration in Jeep vehicles, a Nissan Motor Corporation on the brink of bankruptcy and, the perhaps the granddaddy of all business crises, the Ford/Firestone tire crisis in 2000 and 2001.Joseph E. Cappy, 82, was the last President and CEO of American Motors Corporation (AMC) before the company was acquired by Chrysler Corporation in 1987. Before he joined AMC, he was a rising star at Ford Motor Company.Under Cappy s leadership, American Motors changed the entire automotive landscape with the introduction of the two-door and four-door 1984 Jeep Cherokee, a compact SUV that took the market by storm. Cappy also oversaw the development and launch the most consider the quintessential Jeep, the Wrangler, a descendent of original World War II military Jeep.