24.0 x 16.0cms 416pp very good hardback & dustwrapper This book provides the first detailed and extensive study of the rhetoric that Thomas Edison et al used to create electricity's meaning & value for scientists the patent office courts boardrooms the media & consumers.

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Bibliografische Details

Titel: The Languages Of Edison's Light
Verlag: The MIT Press Cambridge MA 1999
Erscheinungsjahr: 1999
Sprache: Englisch
ISBN-10: 026202456X
ISBN-13: 9780262024563
Einband: Hardcover
Zustand des Schutzumschlags: Schutzumschlag

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Book by Bazerman Charles

Rese�a del editor

Technology is business, and dealing with the media, the public, financiers, and government agencies can be as important to an invention's success as effective product development. To understand how rhetoric works in technology, one cannot do better than to start with the American inventor Thomas Alva Edison and the incandescent light bulb. Charles Bazerman tells the story of the emergence of electric light as one of symbols and communication. He examines how Edison and his colleagues represented light and power to themselves and to others as the technology was transformed from an idea to a daily fact of life. He looks at the rhetoric used to create meaning and value for the emergent technology in the laboratory, in patent offices and courts, in financial markets, and in boardrooms, city halls, newspapers, and the consumer marketplace. Along the way he describes the social and communicative arrangements that shaped and transformed the world in which Edison acted. He portrays Edison, both the individual and the corporation, as a self-conscious social actor whose rhetorical groundwork was crucial to the technology's material realization and success.

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