Charles Bazerman tells the story of the emergence of electric light as one of symbols and communication. Series: Inside Technology. Num Pages: 434 pages, 57. BIC Classification: CFG; TBX; TNKH. Category: (P) Professional & Vocational; (UF) Further/Higher Education; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 152 x 19. Weight in Grams: 839. Good clean copy with minor shelfwear. DJ has some minor nicks and tears, remains very good. 1999. hardcover. . . . .

Bestandsnummer des Verk�ufers KTS0036162

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Bibliografische Details

Titel

The Languages of Edison's Light

Verlag

The MIT Press

Erscheinungsjahr

1999

Sprache

Englisch

ISBN-10

026202456X

ISBN-13

9780262024563

Einband

Hardcover

Zustand

Very Good

Zustand des Schutzumschlags

Schutzumschlag

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Inhaltsangabe

Book by Bazerman Charles

Rese�a del editor

Technology is business, and dealing with the media, the public, financiers, and government agencies can be as important to an invention's success as effective product development. To understand how rhetoric works in technology, one cannot do better than to start with the American inventor Thomas Alva Edison and the incandescent light bulb. Charles Bazerman tells the story of the emergence of electric light as one of symbols and communication. He examines how Edison and his colleagues represented light and power to themselves and to others as the technology was transformed from an idea to a daily fact of life. He looks at the rhetoric used to create meaning and value for the emergent technology in the laboratory, in patent offices and courts, in financial markets, and in boardrooms, city halls, newspapers, and the consumer marketplace. Along the way he describes the social and communicative arrangements that shaped and transformed the world in which Edison acted. He portrays Edison, both the individual and the corporation, as a self-conscious social actor whose rhetorical groundwork was crucial to the technology's material realization and success.

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