A step-by-step guide to help salespeople, corporate communicators, managers and marketers sell their ideas and products to a generation of skeptical customers hurt by the financial crisis and influenced by nonconventional marketing.

�ber die Autorin bzw. den Autor:

Michael Maslansky is CEO of Maslansky Luntz + Partners.
Gary DeMoss is Managing Director of Van Kampen Consulting.
Scott West is Managing Director of Marketing Programs for Van Kampen Investments.
David Saylor is Executive Director of Van Kampen Investments.

They live in New York City. Author website: vankampen.com

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