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Language as Commodity Global Structures, Local Marketplaces

Rubdy, Rani & Peter K. W. Tan

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ISBN 10: 184706423X / ISBN 13: 9781847064233
Verlag: Continuum, London, 2008
Gebraucht Zustand: Very Good Softcover
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Good to very good in paperback -clean copy -no markings; 9.06 X 6.14 X 0.87 inches; 242 pages. Buchnummer des Verkäufers 43052

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Bibliografische Details

Titel: Language as Commodity Global Structures, ...

Verlag: Continuum, London

Erscheinungsdatum: 2008

Einband: Paperback

Zustand:Very Good

Über diesen Titel

Inhaltsangabe:

Throughout human history, languages have been in competition with each other. As the world becomes more globalized, this trend increases. It affects the decision-making of those in positions of power and determines macro language policies and planning. Often decisions about language (or dialects or language variety) are related to usefulness - defined in terms of their pragmatic and commercial currency or their value as symbols of socio-cultural identity. Languages can be modes of entry into coveted social hierarchies or strongholds of religious, historical, technological and political power bases. Languages are seen now as commodities that carry different values in an era of globalization.
This volume engages with language policies and positions in relation to the roles and functions these languages adopt. It examines the 'value' of languages, defined in terms of the power they have in the global marketplace as much as within the complex matrices of the local socio-politics. These valuations strongly underpin the various motivations that influence policy-making decisions, and in turn, these motivations create the tensions that characterize many language-related issues; tensions that arise when languages become commodified.

About the Author:

Rani Rubdy is at the National Institute of Education, Nanyang Technological University, Singapore.Peter Tan is at the Department of English Language and Literature at the National University of Singapore, Singapore.

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