The LEGO Story: How a Little Toy Sparked the World’s Imagination

Jens Andersen

3.294 Bewertungen von Goodreads

Sprache: Englisch

Verlag: HarperCollins Publishers Inc, United States, New York, 2022

0063258021 / 9780063258020

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Softcover

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Artikelbeschreibung des Verkäufers

An International BestsellerAbsolutely essential reading for everyLEGOfan. BlocksThe definitive history of LEGO, based on unprecedented access to the companys archives and rare interviews with the founding family who still owns the company"This book tells the story of how my family built the LEGO brand." Kjeld Kirk Kristiansen, former President/CEO of the LEGO Group and 3rd generation ownerIts estimated that each year between eighty and ninety million children around the globe are given a box of LEGO, while up to ten million adults buy sets for themselves. Yet LEGO is much more than a dizzying number of plastic bricks that can be put together and combined in countless ways. LEGO is also a vision of the significance of what play can mean for humanity.This book tells the extraordinary story of a global company and a Danish family who for ninety years have defended childrens right to playand who believe grown-ups, too, should make the time to nurture their inner child. The LEGO Story is built on Jens Andersens unique access to LEGOs own archives, as well as on Andersens extensive conversations with Kjeld Kirk Kristiansen, former president and CEO of the LEGO group and grandson of its founder, Ole Kirk Christiansen.A riveting cultural history of changing generations views of childhood and the importance of play, The LEGO Story is also a fascinating business case study of how innovation and creativity helped leaders transform LEGO from a small carpentry business specializing in wooden toys into the worlds largest producer of play materials and one of the most beloved brands in the world. Richly illustrated with never-before-seen photos from the familys private archive, this is the ultimate book for fans of LEGO, revealing everything you ever wanted to know about the brand.Based on rare interviews and unprecedented archival access, this is the story of a company built on one familys belief in the power of play.A Family Business Saga: Built on extensive conversations with Kjeld Kirk Kristiansen, grandson of the founder, this is an intimate look at three generations of innovation and perseverance behind one of the worlds most beloved brands.From Wooden Toys to Plastic Bricks: Follow the ninety-year journey from Ole Kirk Christiansens small carpentry business to the global toy company that produces billions of plastic bricks a year.The History of Play: Discover a riveting cultural history that explores how views of childhood and the importance of creative play have evolved over nearly a century.Unprecedented Archival Access: Go behind the scenes with a richly illustrated history, featuring never-before-seen photos from the founding familys private archive. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Bestandsnummer des Verkäufers GOR012753559

Titel
The LEGO Story: How a Little Toy Sparked the World’s Imagination
Autor
Jens Andersen
Verlag
HarperCollins Publishers Inc, United States, New York
Erscheinungsjahr
2022
Zustand
Very Good
Einband
Paperback
Sprache
Englisch
ISBN-10
0063258021
ISBN-13
9780063258020
Artikelgewicht
712 Gramm
Abmessungen
152.0 x 229.0

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In 2002, World of Books Group was founded on an ethos to do good, protect the planet and support charities by enabling more goods to be reused. Since then, we've grown into to a global company pioneering the circular economy. Today, we drive the circular economy through three re-commerce brands: - Wob: Through Wob, we sell. We provide affordable, preloved books and media to customers all over the world. A book leaves our collection of over seven million titles and begins a new chapter every two seconds, enabling more goods to be reused. - Ziffit: Through Ziffit, we buy. We give people around the world the opportunity to contribute to the circular economy, earn money and protect the planet, by trading their unwanted books and media. - Shopiago: Through Shopiago, we help others. By sharing the technology that has grown World of Books Group into the business it is today, we’re helping charities increase revenue and reduce waste through re-commerce.…

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