LANDING PAGE OPTIMIZATION
ASH, TIM
ISBN 10: 0470610123 ISBN 13: 9780470610121
Verlag: Sybex, 2012
Neu
Softcover
Verkäufer
Speedyhen, Hertfordshire, Vereinigtes Königreich
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AbeBooks-Verkäufer seit 26. November 2009
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Beschreibung
Beschreibung:
Bestandsnummer des Verkäufers NW9780470610121
Inhaltsangabe:
A fully updated guide to making your landing pages profitable
Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords.
- Features fully updated information and case studies on landing page optimization
- Shows how to use Google's Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakes
- Provides a step-by-step implementation plan and advice on getting support and resources
Landing Page Optimization, Second Edition is a comprehensive guide to increasing conversions and improving profits.
Über die Autorin bzw. den Autor:
Tim Ash is the CEO of SiteTuners, a firm that improves website conversion rates through landing page diagnosis and redesign, conversion consulting, A/B split and multivariate test plan creation, and client training/ mentoring. Tim has worked with hundreds of clients including Canon, Google, Expedia, CBS, Sony Music, Facebook, Cisco, and Coach. He is a highly regarded keynote and conference presenter, and the chairperson of Conversion Conference. Rich Page is an Optimization Consultant and Web Analytics Manager for a Fortune 500 company. Maura Ginty is a digital-era word geek with deep expertise in search, content strategy, and social media programs at Fortune 500 companies as well as small businesses. All three authors are frequent speakers at online marketing conferences.
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Bibliografische Details
Titel: LANDING PAGE OPTIMIZATION
Verlag: Sybex
Erscheinungsdatum: 2012
Einband: Softcover
Zustand: NEW
Auflage: 2. Auflage